There are several benefits to using Pay-Per-Click Advertising (PPC). It provides instant visibility, allowing quick traffic generation and immediate visibility in search engine results. PPC enables targeted advertising where you can choose specific keywords, demographics, locations, or websites to reach your desired audience. Measurable results are provided through detailed analytics, allowing tracking of impressions, clicks, conversions, and other important metrics. PPC also offers cost control with options to set budgets, ensuring effective resource allocation. Lastly, PPC campaigns are flexible and scalable, easily modified to adapt to changing business needs.