Business owners face crucial decisions that can determine the success or failure of their ventures. While it’s generally accepted that every business should have a website, not everyone is equipped to handle the intricacies involved in creating and launching one.
The most straightforward way to establish a website is by utilizing a content management system (CMS). A CMS sets up the fundamental structure for a website, making it quicker and simpler to design and generate content.
Two popular CMS options are WordPress and Joomla. Although WordPress was not originally intended as a CMS, its widespread popularity has attracted numerous developers and programmers. As a result, WordPress has evolved into a platform widely utilized by small and large businesses alike.
WordPress and Joomla share several similarities, including being freely available for download and use. However, they do have significant differences that are worth considering for small business owners comparing the two platforms.
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First and foremost, WordPress is more popular than Joomla, housing approximately 67 million WordPress-based sites on the Internet. In contrast, Joomla claims “over 35 million downloads,” leaving the actual number of Joomla websites somewhat unclear.
Both platforms offer a wide range of add-on packages that extend functionality, such as e-commerce integration and news sites. Additional add-ons provide enhanced security, usage statistics, spam prevention, and more.
When evaluating WordPress versus Joomla, the following factors should be taken into account:
Ease of Management
WordPress is known for its user-friendly installation and management, making it a suitable choice for individuals with limited technical expertise. It can be likened to learning to fly a single-engine Cessna rather than a Boeing 747.
Establishing a blog as part of a website is more challenging with Joomla, a practice strongly advocated by marketing experts. WordPress, on the other hand, excels at publishing and distributing content, making it ideal for content-heavy websites.
In terms of search engine optimization (SEO), Joomla falls short compared to WordPress. While both CMS options are not initially optimized for SEO, WordPress offers a more comprehensive library of plugins that can effectively enhance website rankings.
It is hard to overlook WordPress due to its fast and simple installation process and intuitive user interface. Opting for WordPress is likely to result in a quicker website launch and less frustration when customizing its appearance and functionality.